What is a Web Redesign Company?

Have you ever heard of a web redesign company? Sounds a little funny and possibly made up, right? While it is rare to categorize a business as a web redesign company, I guarantee that 99% of all web design companies could be categorized as one. This week we’re going to shed some light on what a web redesign company is and if you’re a web design company, how you can be quite successful by incorporating it into your existing business model.

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Isn't Is Just a Web Redesign Company?

Sure, if we’re playing the semantics game then yes, it is. As I’ve mentioned, not many companies tout themselves as a web redesign company simply because it entails that anyone seeking their business already has a website and you’re not capitalizing on every aspect of the website game. Most web design companies do in fact offer redesign services, so it would also be a bit redundant to claim to be a web design and redesign company. Kobalt Solutions is no different. We don’t fly the web redesign company flag, yet we still include that as one of our services.

Scope Of Work

So, what does this sort of company do exactly? Basically, the job of a web redesign company is to audit the current design of a company’s website or web app and offer actionable improvements that can be made to improve site traffic, and ultimately, conversion rates. If the audited company chooses to contract the web redesign company, their job is to now make the changes that are agreed upon. From the scope of work perspective, it can be argued that web redesign work requires a higher level of expertise on the subject matter because not only do they need to know how to provide effect designs for a company, they need to also know what has been proven to not be effective for certain types of businesses.

Improvements to be Made

Many of the improvements that web redesign companies suggest come from a data perspective. At Kobalt Solutions, we crunch a lot of numbers when dealing with sites to determine whether they’re capitalizing on every avenue possible. The most important piece of data is a site’s SEO ranking, which is the best long-term strategy to improve and sustain site traffic. Again, the most important metric for any business is conversion rate so the more traffic your site is getting, the more at-bats the company has to hit a home run.

Another common area of improvement is also probably the most obvious: the UI/UX of the site. Is your website visually appealing? Is it easy to navigate? Do all your buttons work properly? This last one may sound silly, but we’ve lost count of the number of sites that have at least one button that doesn’t function as it was obviously intended to. Overall, how your site looks is just as important as the metadata and how it is ranking on the back end. Many sites today take the simple, yet clean approach when it comes to UI. Kobalt adopts this same mentality because of how effective it is. Sure, you can put all the fancy bells and whistles on the site, but does it really improve your business? If the answer is “I don’t know” I’d say gain some perspective by starting with simple A/B Testing, but if the answer is “no” then it’s time to trim the fat. This extra unnecessary fluff is most likely slowly your site down which affects the overall UX.

Why is a Redesign Necessary?

Now that you have a better idea of what a web redesign company is, what they do and how they do it, let’s answer a glaring question: why are they even necessary? And in extension, aren’t web design companies good enough nowadays to be able to prevent these issues? While many of the major web design companies do a spectacular job building websites that are superior in all categories, not many companies or individuals can afford to pay for this premium. Many of the smaller companies or sole proprietors often turn to freelancers to build their websites because they see it as the most cost-effective approach. After all, with WordPress and all the plug-ins nowadays, building a site is simple for anyone with a little knowledge and experience, right? Unfortunately, this is far from the case. Many of the clients that we acquire for redesign work comes from botched initial builds on WordPress. Oftentimes these websites are coming from freelancers. I’m not here to knock on all freelancers, because some are extremely talented and give you an outstanding finished product, but often times that is not the case. When it comes to a website, you definitely get what you pay for.

Our Suggestion

If you’ve stumbled upon this article because you’re looking to have a new site built, Kobalt’s suggestion would be that you shelf out the extra cash and have a professional take care of it for you. After all, why roll the dice on something as important as the digital face of your company if it can be avoided? Contact us to see how we can either directly help you with your website needs or suggest other viable businesses whom we’ve worked with in the past or fully trust, to get you to where you need to be.

You may be of the other camp, where you already have a website but you’re either disappointed in the “finished” product or you’d like a free audit to see how it can be improved. We can help with that too! Just follow this link and let us know your unique situation so that we have the information to best help you!

Conclusion

Well, that’s it for this week, folks. We appreciate you taking the time to read through what a web redesign company is, what they do and why they’re relevant. We are going to play next week’s topic by ear so stay tuned, have a wonderful Easter weekend, and we’ll see you then!