Helping Small Businesses Get More Customers

Owning a small business is rewarding yet exhausting. People often invest all their time, money, and resources into their businesses only to see them fail. Most times, these business owners have a viable product or service, but they don’t know how to let the world know about it. In this article, “Helping Small Business” you will get insight into how we help small businesses succeed!

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Small Business Difficulties

We understand the struggles that small businesses face. While COVID-19 laws change rapidly, it’s difficult to get a consistent number of customers, let alone grow at a comfortable rate. If you’re a business owner, customers are the number one priority. Without customers, you won’t have a business for very long. For this reason, Kobalt Solutions puts a strong emphasis on lead-generation techniques and digital marketing. The Small Business Administration (SBA), recommends that businesses spend an average of 7 – 8%, (varying per industry) of their revenue on marketing. If your small online business can benefit from more traffic, then keep reading.

Why Google Ads

Did you know that as of 2021, almost 75% of all searches on the internet are through Google?! That’s approximately 3.5 billion daily searches. According to Ahrefs, 90% of those searches get no organic search traffic. Which is one major reason why we leverage Google Ads. This approach can be used for the short-term and the long-term. This works for the short-term because you’re able to drive traffic to your website immediately before the SEO is ranking on Google. As we already know, this organic boost in traffic can take anywhere from 3-6 months before you see the initial peak. So, we would recommend running these in the beginning more aggressively until your website starts to bring in more traffic organically, then you can throttle it back if needed. These are basic guidelines, and we treat each situation different depending on the market, industry, and competition.

Why Facebook Ads

Fun fact, Facebook is the largest social network platform in the world. It gets an average of 2.8 billion active users every month. That’s a lot of people! Facebook also has the highest click-through-rate (CTR), averaging around 3.9%. This makes Facebook a leading competitor like Google in the advertising realm. This sounds great to most people and they give it a try without knowing how to manipulate Facebook Ads properly. I have heard of countless companies and businesses pouring money into FB Ads with no prevail. It’s a scary thing to dump a large sum of money into something and see only negative returns. At Kobalt Solutions, we study the competitor’s successful ads, see what worked, what didn’t and derive a custom Facebook Ads Campaign for you. Yes, we also perform proper A, B testing before the first real FB Ad. By using this method of marketing, we have been able to beat out the competitions post-metrics and can guarantee successful Facebook marketing campaigns.

SEO

SEO stands for Search Engine Optimization. SEO is defined as the practice of increasing the quantity and quality of traffic to websites through organic search engine results. You might be wondering what organic traffic is? It is traffic that you did not have to pay for. The traffic you get when someone searches for something on the internet, and they click the link to your website page, without that link being an advertisement. There are a lot of rules to follow and Google also lays out some nice SEO tips and tricks to get started with with your website. It can take a long time to wrap your head around everything and implement it correctly. Therefore, we recommend you save your time and hire a company like Kobalt Solutions to take care of your on-page SEO. By having great content on your website, you’ll be guaranteeing customers will be able to locate your website for years to come

Google My Business

If you are a local business, then you should be utilizing Google My Business to drive significantly more traffic to your websites and customers to your phones. Let me explain. Google My Business is part of the Google map pack when you view a Search Engines Results Page SERP. In Chrome, after making a google search you’ll more than likely see Google Ads first, then the Google Map Pack, and lastly the organic websites ranking. When you view the map pack from SERP 1 for example, you will see the top three rated businesses for that location. Now this is where you want to position your business. It’s not a guessing game you need to beat your competition, and we know how to do it! Did you know that over 50% of Google searches now end without a single click? This is a part of that reason. If you want to rank in the top three positions for GMB then reach out to Kobalt Solutions today and see how we can showcase your business for you.

Final Thoughts

When business can use more customers and you are ready to expand, then it’s possible. We all have to pay to play — that’s how it works in this world. But If you realize that this is an investment in your business, you’re going to see a significant return. Through a combination of SEO, Google Ads, Facebook Ads, Google My Business, and other proprietary methods we can place you ahead of your competition. Best of luck to you and your business. Don’t hesitate and reach out today. Schedule a free 30-minute consultation to see how we can help.